50 years and beyond
how can your brand adapt to stayed truly connected to your audience in 2021 and beyond?
this is the question we will look to answer this year.
For over 50 years, Action has been making connections for organizations, brands, cultures and people. But in a world that is more virtually driven than ever before, how can we all maintain meaning in these connections?
Is the art of having meaningful connections getting lost?
In honour of turning 50 years old, Action will be embarking on a discovery journey to explore and answer the above question, looking to you, to experts and psychologists, while drawing upon on our history, and embarking on a unique travel expedition.
We will unveil our findings en route and gather them in our Connections 2.0 Findings report in December 2021.
follow our journey
Join our journey of discovery
Panel discussion co-created by PR WEEK Leading & pivoting with a multi-market strategy
- Understanding cultures and regions and how best to scale and localise
- Why knowing ‘local’ is key to global brand success
- The thought process behind regional campaigns
- Data driven strategies
- Maintaining the human element in tactic delivery
- Measuring multi-market campaigns to ensure visibility of results
DATE TBC- SEPT 2021 TENTATIVEregister your interest now
Chris on Tour
Q4 Tour with our CEO, Chris Christodoulou
Action’s CEO, Chris Christodoulou, will embark on a journey to Action offices across the globe to uncover similarities and differences when it comes to building and executing a strategy for brands that really resonates with its target audience, given the massive changes the world has undergone. He will dive deep into conversations and participate in workshops across Russia, Ukraine, Dubai, Qatar, Kuwait, Romania, Bulgaria, Cyprus and Greece with a blogger and videographer documenting his tour.Sign up to follow his tour
our milestones of connections
Looking back at the past 50 years, we have realized that marcomms is deeply rooted in people and how they relate, collaborate, and support each other.
In other words, its all about connections.
Meaningful connections. Ideas. Products. Brands. Cultures. People.
1970- A Connection
Between Great Minds
The start of Action. The company’s Founder, Tony Christodoulou and BOAC, which would later become BA, had what you could call a meeting of minds. This evolved into what was the longest running aviation PR contract in the world.
1971- A Connection of
With his wife, Mickey, Tony Christodoulou established Action PR in Cyprus, out of a spare room in their Nicosia home.
1988- A Connection with
With PR & Comms still very much in its infancy in Greece, Action seized the moment and opened up its Greek office in Athens.
1993- A Connection with
After several trips to Dubai and in seeing its great potential, a hub office in Dubai was formed.
1996- A Connection with
This was a huge year for Action, seeing the company expand its network across the Balkans; Eastern Europe; the Caucasus and Central Asia, with new operations in Romania; Bulgaria; Croatia; Serbia; Bosnia; Slovenia; Kazakhstan; Kyrgyzstan; Azerbaijan; Georgia and Armenia.
2002- A Connection with
When our founder first met our Action RU Hub, Lina Shurkevich, it was clear she would take the Action RU hub office to great places, working with great brands and hiring great minds. And she did.
2015- A Connection of
With the birth of a new digital era, integrated comms services became a must. Action took the company’s award-winning, strategic approach to PR and communications in emerging markets into the digital realm, launching its very own digital agency.
2020- A Family Connection
Not colleagues. Not Friends. But Family.
The Action family, despite the challenges that a year like no other threw their way, thrived and excelled together.
2021- A Connection with
This year, Action celebrates its big 50. While also doing the unexpected with the launch of Action Travel.
a few words from our CEO
Chief Executive Officer
As we celebrate the 50th birthday of Action, it is important we pay tribute to the legend behind it all, Tony Christodoulou, and his larger-than-life character. For those of you who know Tony, you will smile as you read some of the stories below and for those of you who do not, let us inspire you.
Founder of Action Global Communications
We are telling stories to honour a man like no other and to also showcase an agency like no other. No one comes to Action Global Communications as a client and stays a client, they become friends, family, lifelong partners in the Action journey.
The word ‘cannot’ does not exist in his vocabulary
Tony once took a taxi from Sofia to Bucharest on a whim, to set up an office there. Knowing no-one and having very little knowledge of the culture and not a word of the language, Tony established Action Romania which is now a thriving business 24 years later.
No fear of being the first
Tony with his daughter Kathy, launched the first concorde flight to Morocco. The client wanted the wow affect and Tony delivered, staging a colourful and vibrant fashion show using the interior and the steps of the concord as the ‘runway’.
He has always had a love for unchartered territories
Not only was Tony one of the first agencies to pave the way for PR in the MENA region, the Med, Russia & the CIS, he also once took a large ship with an ophthalmologist across Mediterranean waters. This doctor wanted to provide aid to people from deprived areas by helping them with visual impairment. Tony willingly jumped aboard as the PR professional in residence.
He gets to know EVERYONE
‘What you up to today?’, is a common phrase that can be heard bellowing from Tony several times a day, as he gives every person he meets absolute attention. He is always genuinely interested in people, knowing them, understanding them and listening to them. This is a trait that is hard to come by today. He has an unbelievable way with people and can build a relationship with anyone.
Zivania is the cure for everything
Zivania, known as the Cypriot grappa, is the go-to remedy Tony has used for stressed clients, and indeed, stressed employees. If you had a stressful day, Tony would sit you down in his office chair and pour you a shot. Also, if you had a good day with celebratory wins, Tony would sit you down and pour you a shot. If you ever go for a dinner with Tony, be ready for more than one shot.
Can you sleep on planes?
As the Action network grew, one question Tony used to ask his international team before hiring them, was, ‘Can you sleep on planes?’, many candidates laughed it off but he was serious. Understanding the local cultures means you have to spend time in each country and this is one thing Tony has always enforced.
There is no better host
If you have ever had the pleasure to sit and have a dinner with Tony, you will experience a feast for kings. Not only in the amazing fresh food he will serve up, but also, his serving of stories, knowledge and PR expertise. An incredible character who thought nothing of opening offices in countries others won’t even consider visiting, including Iraq, Libya, Pakistan and more. Someone who really understands how to connect brands and people at every level. Who pours his heart and soul into every client that becomes part of the Action family. Former BA comms head, Tony Cocklin, often remembers the time, at the start of the first Gulf war, where a BA aircraft in Kuwait was effectively hijacked by incoming Iraqi forces. Tony immediately packed his bags, went straight to Amman to help with the situation. He spent three weeks there as the client’s trusted comms advisor and manager. Now if that isn’t first class client service, then what is?